Rising Competition Forces Changes in the Local Perfume Industry
Dubai, United Arab Emirates — The UAE has long been a global hub for luxury fragrances, and homegrown brands like Anfasic Dokhoon and Khaltat have enjoyed a stronghold in the local market for years. However, in the last few months, there have been signs that the industry is undergoing a transformation. Multiple stores have quietly closed in prominent locations, sparking rumors that local brands are adjusting to the changing landscape. Industry experts note that the rise of international brands like
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